Determining What Users Want (Part 2)
Posted by Chris Kieff on December 5th, 2008
Enterprise Social Media Lessons Learned
Part of our series in Enterprise Social Media Lessons Learned. It’s always best to start at the beginning and you’ll find that here.
Our panelists were asked what their organizations did to determine what people wanted in a social media site. Josh Resnik of Gannett and Dan Hickey of Meredith responded with the tactics both organizations used, some of what you would expect, and some that maybe you wouldn’t.
Note that Gannett launched www.MomsLikeMe.com in October 2008 and Meredith will be launching MixingBowl.com in the next few weeks. Both of these sites are complete social networking sites with full compliments of features and capabilities, you can visit the sites or learn more here.
Please enable Javascript and Flash to view this Blip.tv video.
QUESTION: One of the things that many fail to do when they begin a social media project is adequately plan the monetization of the site. How do you think future social media planners can avoid this?
Next – New Revenue Models for Social Media.
Previously:
1. Enterprise Social Media Lessons Learned (Part 1)
