Enterprise Social Media Lessons Learned
This is a part of our series in Enterprise Social Media Lessons Learned. It’s always best to start at the beginning and you’ll find that here.
Gannett and Ripple6 created and launched one of the largest interconnected webs of social media sites in the world today, www.MomsLikeMe.com . This web of separate but interconnected sites supports local mom networks in 80 cities across the US. Josh Resnik of Gannett explains what this is and what it has done for Gannett, and more importantly what it has done for the moms who use the site everyday.
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Question: What question would you like to ask 1,000,000 moms today?
Next: Gannett’s Social Media Approach (Part 8 )
Previously:
1. Enterprise Social Media Lessons Learned (Part 1)
2. Determining What Users Want (Part 2)
3. Advice for Publishers Starting In Social Media (Part 3)
4. New Revenue Models for Social Media (Part 4)
5. Generating Engagement with the Audience (Part 5)
6. Implementing Social Media in the Enterprise (Part 6)
7. Creating Value for Publishers (Part 7)
Enterprise Social Media Lessons Learned
This is a part of our series in Enterprise Social Media Lessons Learned. It’s always best to start at the beginning and you’ll find that here.
So what in the heck made big corp’s like P&G, Gannett and Meredith decide to use Ripple6′s technology? We help them connect with consumers, save money, and build brand equity in the social media space. Which in the end helps them make money.
How do we go about that, you ask? Watch the video:
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Question: To learn more about any of these areas, contact Ripple6 today.
Next: What is MomsLikeMe.com? (Part 8 )
Previously:
1. Enterprise Social Media Lessons Learned (Part 1)
2. Determining What Users Want (Part 2)
3. Advice for Publishers Starting In Social Media (Part 3)
4. New Revenue Models for Social Media (Part 4)
5. Generating Engagement with the Audience (Part 5)
6. Implementing Social Media in the Enterprise (Part 6)
Enterprise Social Media Lessons Learned
This is a part of our series in Enterprise Social Media Lessons Learned. It’s always best to start at the beginning and you’ll find that here.
Sang Kim, Ripple6 CEO asks Susan Ross of Proctor & Gamble, “How do you go about convincing people to give up control?” Which leads to a great response from Susan…
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Question: What are the barriers you encounter as you move your organization towards adopting social media?
Next New Brand or Old Brand(Part 7)
Previously:
1. Enterprise Social Media Lessons Learned (Part 1)
2. Determining What Users Want (Part 2)
3. Advice for Publishers Starting In Social Media (Part 3)
4. New Revenue Models for Social Media (Part 4)
5. Generating Engagement with the Audience (Part 5)
George Moser, SVP Field Operations and Geoff Merrick, VP Professional Services
NEW YORK – Ripple6 (www.Ripple6.com) a leading provider of white label social media solutions to enterprise class marketers and web publishers, announced today the expansion of their executive team to manage the explosive growth of the company. George Moser assumes the new position of Senior Vice President of Field Operations and Geoff Merrick joins as the new Vice President of Professional Services. Both executives add extensive experience in business and leadership positions to the Ripple6 team.
“In a year when marketers are looking to social technology for strategic advantage, Ripple6 is uniquely positioned to meet the needs of their businesses. George and Geoff are key additions to our executive team, ” said Sang Kim, Founder & CEO of Ripple6. “Their experience, leadership and energy ensures our position as the leader in social media business solutions. We’re expanding across the entire organization, so we’re poised for explosive growth in the coming year.”
George Moser brings more than twenty years experience to Ripple6 serving in senior management positions in high-growth companies and emerging start-ups. Prior to joining Ripple6, he served as Senior Vice President of Worldwide sales for Vettro, a global provider of Enterprise Mobile applications to Fortune 500 companies. Prior to Vettro , Moser served as Vice President of North American Sales for SPSS (NYSE: SPSS), a global provider of predictive analytics software and solutions. In that capacity he grew new license revenues for the company by 50% year over year, helping to nearly double the company’s stock price during his tenure. Prior to SPSS Moser was COO of Net Perceptions (NASDQ: NETP). He led the company through explosive growth, and a successful IPO to become a recognized leader in the web based recommendation market. In his new role, Moser will be responsible for driving the strategic growth and direction of Ripple6′s field operations – including global sales, pre-sales, customer service and sales operations.
“I look forward to joining the team at Ripple6, as it has quality offerings, an impressive customer list and a leadership position in the rapidly expanding social media market,” said Moser. “Ripple6 is positioned for significant growth in 2009 and I look forward to working with Sang and the team to realize the company’s full potential.”
Geoff Merrick assumes the lead of the Ripple6 Professional Services group which manages the customization and deployments of the Ripple6 platform. The Professional Services group is responsible for best practices and maintaining an efficient and scalable delivery approach which best leverages the platform’s core capabilities.
Geoff has over 15 years of experience in strategic consulting including helping build the professional services organization for Siebel Systems (now part of Oracle) as well as founding a technology consulting company (OKERE), which was acquired by Fujitsu. OKERE was among the first partners of Salesforce.com in both product and professional services capacities and among the first consulting companies focused exclusively on SaaS solution delivery. Merrick brings with him experience delivering a wide range of technology solutions to various industries and Fortune 500 Companies.
Ripple6 has openings for exceptional individuals in numerous positions across the organization. To find out about specific openings please visit: http://www.ripple6.com/about/careers.aspx
About Ripple6, Inc.
Ripple6™ helps marketers and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enable social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand’s look and feel for integration into an existing web site or to create an entirely new site. Ripple6 a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is based in New York and its list of clients and partners includes Procter & Gamble, Meredith Corporation, and General Mills. For more information, visit www.Ripple6.com.
Media inquiries:
Rich Ullman
Ripple6, Inc.
SVP, Marketing
646-254-6787
Enterprise Social Media Lessons Learned
This is a part of our series in Enterprise Social Media Lessons Learned. It’s always best to start at the beginning and you’ll find that here.
In this episode Josh Resnik of Gannett is asked, “How do you go about creating engagement with your audience?” Josh relates how different social media is for an old school news organization like Gannett. A lesson that many organizations will need to learn. One of the key take-aways of this session is the idea of facilitation, but we’ll let Josh explain that:
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Question: How would you go about explaining facilitation to someone new to Social Media?
Next – New Types of Engagement (Part 6)
Previously:
1. The Changing Role of Brands and Publishers
2. Determining What Users Want
3. Advice for Publishers Starting Out in Social Media
4. New Revenue Models for Social Media
