Sahara Media Chooses Ripple6 To Create Customized Social Network For Honey Magazine

August 25, 2008

New York, New York – August 25, 2008 – Ripple6, www.ripple6.com, a leading provider of social media services to enterprise class marketers and web publishers, announced today that Sahara Media Inc.’s publication www.honeymag.com, the popular multicultural magazine for young women, has selected Ripple6 to create a fully interactive community. This community combines Honey Magazine’s content with active participation by its readers. The website is anchored by Honey’s wide range of stories covering fashion, beauty and lifestyle, videos and a Career Center. Honeymag.com also provides the opportunity to follow the lives of more than 35 Bloggers in eight countries.

Working with Dogmatic www.dogmatic.com Honey’s creative production services agency, Ripple6 will apply its white label social media platform to enable Honey’s audience to create profiles, blogs, groups, calendars, upload photos and more while surrounded with the energy and enthusiasm of Honey editors and contributors.

The Ripple6 platform integrates social media tools, a content management system, and social marketing features with the industry’s only embedded word-of-mouth analytics tools. Ripple Analytics, which offers real-time measurement and insight , delivers a thorough set of data points on who’s interacting with content, what they’re saying, and if they’re sharing it with friends. Beyond page views and visitors, it measures the engagement, demographics and semantics of a community and its conversations.

Sang Kim, Founder and CEO of Ripple6 said, “Working with Sahara Media is a great illustration of how the Ripple6 platform is changing the media landscape, transforming the way publishers and marketers interact with their audience. We believe that Sahara Media will enjoy the richness and depth that comes with establishing a social network for its readers and for Honey magazines advertisers, they will have a fresh set of insights to realize that Honey magazine is a robust and rewarding destination to place its marketing dollars.”

Philmore Anderson, Founder and CEO of Sahara Media Inc. said “Our partners offer the most robust technology platform in the market space that will allow our readers a unique social network experience that up until now has gone unserved.”

About Ripple6, Inc.

Ripple6™ offers a white label social media platform that allows publishers and marketers to integrate social media, content publishing, ad serving and social marketing with the industry’s only embedded word-of-mouth analytics tools. Ripple6’s technology provides publishers for the first time with the ability to measure the flow of content and messages across communities on the Internet, and gives consumers control to create and move their own messages from group to group. Ripple6’s complete social media software solution is easily customized to incorporate a brand’s look and feel for either integration into an existing web site or to create a brand new site. For more information, visit www.ripple6.com.

About Sahara Media, Inc.

Located in New York City, Sahara Media, Inc. purchased Honey Magazine from Vanguard Media in 2005 after six successful years of newsstand growth amongst the 18-34 female multi-cultural market.

To date, Honey is the largest selling magazine in the 18-34 African American female demographic, having reached a readership of 1.5 million through Honey’s loyal consumer base, brand awareness, foundation of advertisers, and proven editorial formula.

Honey was the first magazine to feature the largest array of multi-cultural female cover models from Beyonce, Tyra Banks, Jennifer Lopez, Pink, Mary J. Blige, Lauren Hill, Gabrielle Union, Jada Pinkett Smith, Lil Kim, Boris Kodjoe and LL Cool J to Lisa Left Eye Lopez and Aaliyah.

Sahara Media Inc.’s mission is to be a leader in supporting multi-cultural based platforms which feature diverse lifestyle resources and career opportunities for the growing market. Honeymag.com is a member of several professional organizations, including NABFEME (National Association of Black Females Executives in Music and Entertainment), WEEN (Women Entertainment Empowerment Network) and NAMIC (National Association of Minorities in Communications). For more information, visit www.honeymag.com/contactus.php

Ripple6 Launches The Industry’s First Syndication Of Communities

Brand Blogs Enable Marketers to Create, Manage and Measure One Conversation Across the Web

August 14, 2008

New York, New York August 14, 2008. Ripple6, a leading provider of social media services to enterprise class marketers and web publishers, announced today the launch of its Syndicated Brand Blogs service, an evolution of RSS which offers marketers a new avenue to interact with their audiences across the Internet.

The Syndicated Brand Blog service lets marketers create their blog and manage content, distribution and analytics from one site. Consumers then interact with it from wherever they are in the network, without having to leave and visit another site. Regardless of where they interact with the blog, every member is able to see all comments in the blog and interact with all members of the brand community.

Offering real-time measurement and insight through Ripple Analytics, the platform measures word of mouth and customer interactions. Marketers receive a thorough set of data points on who’s interacting with their brand, what they’re saying, and if they’re sharing it with friends. Beyond page views and visitors, Ripple Analytics provides real-time insight to the engagement and demographics of a marketer’s audience and semantic measures of the conversation.

Sang Kim, Founder and CEO of Ripple6 said, “For the first time, marketers will have the ability to create a single conversation with their relevant consumers in many different communities. And they can create, manage, and measure that dialogue all in one place.”

The service creates a simple interface for brand marketers to develop and manage their content into a single blog that can appear in hundreds of communities across the Web, including MomJunction.com or Gannett’s robust network of local moms sites.

The Gannett moms sites, which together attract close to 1 million moms, will be moving to the Ripple6 platform in the coming weeks as Gannett creates a nationwide network of local moms communities. Instead of creating a traditional corporate blog and promoting it or waiting for customers to come visit, Ripple6′s new service syndicates those messages across the web to users in the communities where they regularly visit, engage and communicate.

Ripple6 and Gannett are offering a pilot program to select marketers that will launch on sites fourth quarter. The program includes a combination of social media tools, community syndication, ad impressions and access to Ripple Analytics insights.

“We think this is a tremendous way for brands to begin building open relationships with consumers in social media,” said Josh Resnik, Vice President of Strategy and Business Operations for Gannett Digital. “Now users of the Gannett moms sites will have the opportunity to develop a relationship with their brands their way — by getting valuable information and savings from brands, community opinions, tips on the products, providing their feedback and opinions to the brands, plus much more – all within the local communities where moms come to connect with each other.”

Recent research indicates that consumers are looking for more relevant messages from marketers. Deloitte’s second annual “State of the Media Democracy” study found that 66% of US Internet users said they would click on more Internet ads if they were better targeted and 67% would be willing to accept more messages in exchange for free and valuable content.”

Mr. Kim continued, “Marketers will now be able to reach consumers where they’re already talking to each other and integrate their messages into a social context. This will create not just interactions with the brand, but build informative dialogue with and among relevant customers of the brand.”

For more information on Ripple6, please visit www.ripple6.com

About Ripple6, Inc.

Ripple6™ offers a white label social media platform that allows publishers and marketers to integrate social media, content publishing, ad serving and social marketing with the industry’s only embedded word-of-mouth analytics tools. Ripple6’s technology provides publishers for the first time with the ability to measure the flow of content and messages across communities on the Internet, and gives consumers control to create and move their own messages from group to group. Ripple6’s complete social media software solution is easily customized to incorporate a brand’s look and feel for either integration into an existing web site or to create a brand new site. For more information, visit www.ripple6.com.