Social Media Takes on New Meaning at Ripple6 Summit
Posted by Katie Morse on May 27th, 2008
May 27, 2008
Ripple6, which offers social media services to enterprise class web publishers and marketers, hosted a full day summit meeting last week to facilitate interaction between its partners in the consummate social media exercise – sharing learning and building collaboration opportunities.
The meeting brought together innovators and digital leaders from Gannett, Meredith, Verizon FiOS, Procter & Gamble and others to share some of their latest achievements in social media marketing, and to begin work on new forms of collaboration powered by the Ripple6 platform. The platform integrates social media tools, a content management system, and social marketing features with the industry’s only embedded word-of-mouth analytics tools.
“We’re creating social media services that deliver beyond the traditional tools like commenting and user profiles,” said Sang Kim, CEO and founder of Ripple6. “These services discover and facilitate relevant relationships for members and the sharing of information through these relationships.”
Gannett, for example, is using the Ripple6 platform to power Make the Charts, a series of hyper-local sites that support local independent bands. Meredith Interactive is developing first social network for user recipe-sharing to create the ultimate social cookbook.
“Our platform also enables our clients to syndicate micro-communities across sites,” said Kim. “It lets them partner instead of reinventing, and creates a win-win relationship. This is especially powerful for marketers who want to build relationships with consumers in a scalable way across the web.”
After a preview of several new features targeted for launch this summer, more than two dozen attendees were matched in several rounds of “speed dates” –- short meetings aimed to uncover innovation and integration opportunities. Deeper dives into partnerships and innovation will be further facilitated by a private social network established by Ripple6 for its partners.
“This was a wonderful opportunity to share social media experiences and strategies with companies like P&G, Meredith and Verizon,” said Jennifer Carroll, VP Digital Content at Gannett. “We look forward to the collaboration opportunities enabled by the new Ripple6 community syndication platform.”
About Ripple6, Inc.
Ripple6 provides social media services to enterprise class web publishers and marketers, including Gannett, Meredith, and Procter & Gamble. The Ripple6 social media platform helps them to create web sites and services that utilize social tools to provide distinct and meaningful benefits for consumers. The platform integrates social media tools, a content management system, and social media marketing features with the industry’s only embedded word-of-mouth analytics tools. It is easily customized to incorporate a brand’s look and feel for integration into an existing web site or to create a brand new site. For more information, visit www.ripple6.com
