Scoble Discovers Social Media's ROI at Ripple6
Posted by Chris Kieff on July 27th, 2009
Robert Scoble visited Ripple6 HQ and interviewed Sang Kim our CEO and discussed community lessons learned. Sang tells Robert about Ripple6′s newest product Ripple6 OnDemand and how it is positioned to help many media companies and marketers who want enterprise class capabilities, but in a streamlined, low-cost, high ROI product.
Some questions Robert asks, “How does a brand participate in a [community] without being too creepy or coming across as too salesy?” Sang explains why community want the brands there, how they are the experts on the subject and how they can add value to the dialog.
Other questions and issues covered in the video:
“People are freaked out about the… negative things people say online… what do you do about that for brands?
“What attributes do you find [in] a great community?”
“How do you move conversations across networks without them fragmenting?”
Watch the video to see the full discussion:
