New Revenue Models for Social Media (Part4)
Posted by Chris Kieff on December 10th, 2008
Enterprise Social Media Lessons Learned
This is a part of our series in Enterprise Social Media Lessons Learned. It’s always best to start at the beginning and you’ll find that here.
Josh Resnik of Gannett talks about the new revenue models social media is presenting to Gannett that they have never had before with traditional media. These include; syndicating blogs (Ripple6 Cloud Communities) and Social Media Analytics (Ripple6 Analytics).
And Dan Hickey relates a wonderful story about snowflakes and new a type of engagement that Meredith discovered on a website last year.
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Today’s take away quote; “That’s a new type of engagement that we’ve never seen before!” by Dan Hickey.
QUESTION: What are some of the other forms of engagement that social media has created? Let us know in the comments below.
Next – Generating Engagement with the Audience (Part 5)
Previously:
1. Enterprise Social Media Lessons Learned (Part 1)
2. Determining What Users Want (Part 2)
3. Advice for Publishers Starting In Social Media (Part 3)
