Merdith's Approach to Social Media (Part 12)

Enterprise Social Media Lessons Learned

This is a part of our series in Enterprise Social Media Lessons Learned.  It’s always best to start at the beginning and you’ll find that here.

Dan Hickey explains that Meredith has been spending a couple of years laying groundwork to get ready visitors for the introduction of Social Networking.  They are looking to the next level of women connecting to each other, sharing content, and communicating with each other.  Syndicating community is very important   And they are looking to Marketers to participate with the community, be engaged and provide value to the community, not just advertisements.

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Disclaimer: On this blog we don’t speak for anyone else; these are opinions only.  It’s intended to give you a lesson in how we think social media has been done successfully and that’s all!

Question:  Is MixingBowl going to be able to transition users from sharing photos to sharing their lives via social networking?

Next: Meredith’s Mixing Bowl Community (Part 13)

Previously:

1. Enterprise Social Media Lessons Learned (Part 1)
2. Determining What Users Want (Part 2)
3. Advice for Publishers Starting In Social Media (Part 3)
4. New Revenue Models for Social Media (Part 4)
5. Generating Engagement with the Audience (Part 5)
6. Implementing Social Media in the Enterprise (Part 6)
7. Creating Value for Publishers (Part 7)
8. What is Mom’s Like Me (Part 8 )
9. New Brand or Old Brand? Meredith’s Decision (Part 9)
10. Gannett’s Social Media Approach (Part 10)
11. P&G’s Approach to Social Media (Part 11)