Generating Engagement with the Audience (Part 5)

Enterprise Social Media Lessons Learned

This is a part of our series in Enterprise Social Media Lessons Learned.  It’s always best to start at the beginning and you’ll find that here.

In this episode Josh Resnik of Gannett is asked, “How do you go about creating engagement with your audience?”  Josh relates how different social media is for an old school news organization like Gannett.  A lesson that many organizations will need to learn.  One of the key take-aways of this session is the idea of facilitation, but we’ll let Josh explain that:

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Question: How would you go about explaining facilitation to someone new to Social Media?

Next – New Types of Engagement (Part 6)

Previously:
1. The Changing Role of Brands and Publishers
2. Determining What Users Want
3. Advice for Publishers Starting Out in Social Media
4. New Revenue Models for Social Media