Gannett's Social Media Approach (Part 10)

Enterprise Social Media Lessons Learned

This is a part of our series in Enterprise Social Media Lessons Learned.  It’s always best to start at the beginning and you’ll find that here.

Josh Resnik of Gannett discusses their approach to Social Networking and Social Media.  He discusses that Gannett Digital has a very large network with over 70 million unique visitors and 1 billion page views each month across all of their websites.  He talks about how the MomsLikeMe.com websites grew organically and about some of the challenges they faced.  Some sites got it – that users wanted to talk with each other, but each of the sites was different, offering an interface and set of tools that served its local market.  Choosing Ripple6 allowed Gannett to consolidate the disparate sites and systems into a cohesive product offering across all the sites and still keep the local atmosphere.

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Disclaimer: On this blog we don’t speak for anyone else; these are opinions only.  It’s intended to give you a lesson in how we think social media has been done successfully and that’s all!  The same goes for the posts you’ll soon see on Meredith and Procter & Gamble.

Question:  Do you think Gannett is doing it right?  Where would you do it differently?

Next: Proctor & Gamble’s Social Media Approach (Part 11)

Previously:

1. Enterprise Social Media Lessons Learned (Part 1)
2. Determining What Users Want (Part 2)
3. Advice for Publishers Starting In Social Media (Part 3)
4. New Revenue Models for Social Media (Part 4)
5. Generating Engagement with the Audience (Part 5)
6. Implementing Social Media in the Enterprise (Part 6)
7. Creating Value for Publishers (Part 7)
8. What is Mom’s Like Me (Part 8 )
9. New Brand or Old Brand? Meredith’s Decision (Part 9)