Enterprise Social Media Lessons Learned (Part 1)

Posted by Chris Kieff on December 4th, 2008

Over the next few weeks we are going to post a series of articles and videos covering issues in Social Media.  And rather than give you the Ripple6 position on these subjects, we’ve asked our customers to talk about their experiences- Procter & Gamble, Meredith and Gannett.

We took the information packed 45 minute video of the DPAC conference panel and made it into separate one topic vignettes.  Each will focus on a single subject and offer our readers an opportunity to comment and discuss each area further.

We begin today with:

The Changing Role of Brands and Publishers.

Susan Ross of Procter & Gamble kicks off the discussion talking about how Procter & Gamble is learning to cope with bloggers talking about other products.  Dan Hickey of Meredith (publishers of Better Homes and Gardens, More, etc.) mentions that broadcasting to consumers is dying off, and that publishers are now in the role of facilitating experiences.  And he discusses some of Meredith’s surprising plans for 2009.

 Please enable Javascript and Flash to view this Blip.tv video.

QUESTION: Do you think this shows that some big companies are starting to get the idea of social media?  (Tell us in the comments below…)

Tomorrow- Determining What Users Want.

Followed by:

Advice for Publishers Starting Out in Social Media

New Revenue Models for Social Media

Generating Engagement with the Audience

New Types of Engagement

Implementing Social Media in the Enterprise

New Brand or Old Brand

Meredith’s Mixing Bowl Social Site

How Ripple6 Creates Value for Publishers

And lots more…

Categories: Enterprise Lessons Learned, Social Networking | View Comments
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  • Suki Fuller

    Great kick off to your series…especially the P&G insight and acknowledgment about bloggers discussing other aspects of their lives and products that are not their own…wish other companies would reach this level of understanding in the social media space.

  • http://www.conversationalmediamarketing.com Paul Chaney

    I love the fact that Meredith is going to pull in content from competitors. That’s truly putting the needs of the consumer first.

    While I’m anxious to see the rest of the series I do wish small business was represented somewhere in there. I think we get the notion that social media only matters where the F1000 companies are concerned, when nothing could be further from the truth.

    Decidedly, I’m an advocate for small business use of social media, but only because i believe they can make the best use of it.

  • chris

    Suki,
    Thanks for the compliment we’ll try not disappoint!

    Paul,
    We are working with the video of the panel memebers we had. We’ll try to work more SMB in for the next series.

    Thanks,
    Chris

  • http://www.directmarketingobservations.com marc meyer

    I think it’s interesting to see a certain degree, how the light is just starting to come on for them…but it is nice and bodes well for the rest of us.

  • http://jburg.typepad.com/future jon burg

    Looks to be a great series! Will there be a podcast of these lessons learned? Would love to share this with colleagues for listening/watching on their commutes.

  • http://twoferthepriceofone.blogspot.com Janine

    As a mom blogger I appreciate the idea of companies working to get into the conversation and not just own/direct it. Can’t wait to see more of this series.

  • http://www.Ripple6.com Chris Kieff

    Marc,
    I think you’ll be impressed with the level of understanding these enterprises have of the social media phenomena.

    Jon,
    All of the videos are on the Ripple6 Channel on YouTube:
    http://www.youtube.com/user/Ripple6Inc
    But I’ll set it up for a podcast asap and post it here. Thanks for the great idea!

    Janine,
    The rest of the series is going to be great you’ll find lots of interesting stuff in the upcoming posts.

    Chris

  • http://www.anwith1n.com An Bui

    @Paul Chaney, small businesses can absolutely make use of social media, especially if one person is responsible for sales, marketing & pr. With three different functions rolled up into one person’s responsibility, social media is one way to address those needs in the long term.

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