NEW YORK, NY – July 29, 2010 –Ripple6, a division of PointRoll and premier provider of social media solutions for marketers and publishers, today launched two social advertising offerings — Ripple6 Social Ad and Socialite. Social Ad and Socialite incorporate real-time comments from social networking conversations directly into online display ads and, as a result, enhance consumers’ interaction rates with the ads. These products are the first of this kind on the market.
Results from initial campaigns show a double-digit lift in the interaction rate of Social Ad and Socialite units as compared to standard CPG rich media benchmarks of 5.68 percent.
The Social Ad product is for brands using the Ripple6 Social Hub. It pulls approved comments from conversations taking place within a brand’s online social community and places them into a display ad unit. Social Ad gives brands the power to extend the reach of their brand community to any site where ads can be served. With one click, consumers can view a Social Ad and begin to participate in the brand’s Social Hub conversation. Through this integration with the Social Hub, the conversation within the ad can also be rippled throughout Facebook, Twitter, brand sites and more.
The Socialite offering is for brands that have yet to invest in a Social Hub but want to explore and benefit from the power of social integration in display advertising. It is ideal for single campaigns, event-based promotions or new product launches. Socialite enables brands to create a dialog in ads where users can view and interact without joining or registering with that community. When consumers interact with the conversation in Socialite, they can view and participate in the conversation, share it with their friends and even return to the conversation on a corresponding landing page at a later time.
“These products are about giving marketers more tools to seamlessly build their online communities of brand advocates,” said Sang Kim, CEO of Ripple6. “Social Ad and Socialite give brands further reach with the power to take their positive social messages to audiences beyond Facebook or Twitter to wherever consumers are on the web.”
Both Social Ad and Socialite include a robust analytics tool that measures social activity within the ad unit and gives quantitative ad performance metrics plus qualitative analysis of real-time conversations. The tool provides marketers valuable insights based on consumers’ activity within the ad.
Social Ad and Socialite provide brands with a flexible level of control because the ad manager has the power to decide which consumer comments appear within the ad at any given time. The manager can change the comments appearing within the ad hourly, daily or weekly, and the system is flexible enough to ensure that only brand-consistent information runs within the ad unit. With Socialite, brands can choose whether to audit the conversation or let posts appear as they occur. A profanity filter is always used for any posts, whether managed or otherwise.
About Ripple6
Ripple6, the social marketing division of PointRoll and a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), provides a platform that enables brands to connect, listen and engage with social audiences through community management tools and social analytic solutions. Founded in 2006, Ripple6 gives brands an enterprise grade platform to manage their entire social strategy. Ripple6 is based in New York and its list of clients and partners includes P&G, Meredith Corporation, and Unilever. For more information, please visit www.ripple6.com.
Media Contact:
Jessica Fletcher, 646-202-9753,
Integration Simplifies Management of Brands’ Social Marketing Initiatives and Allows them to Connect,
Listen and Engage with Consumers across Multiple Channels
NEW YORK, NY — May 13, 2010 — PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI) and the leading provider of digital marketing solutions, today announced the integration of Ripple6, the premier provider of social media technology and expertise for marketers and publishers, into its full suite of offerings. Marketers now have the ability to unify their social marketing with rich media, video and mobile efforts.
The integration will combine sales and operational efforts and tie together product offerings into a comprehensive digital marketing suite. Sang Kim, Founder and CEO of Ripple6, will continue to oversee the division under PointRoll. Ripple6 headquarters will remain in New York City.
“The future of marketing will be driven by how social media can turn audiences into advocates,” said Jason Tafler, CEO of PointRoll. “Together with Ripple6, we can offer marketers a true full-service solution for not only reaching the right audience, but engaging them with compelling rich media creative across platforms. The combined offerings unite the advertising and social elements that can turn audiences into buyers and brand believers. Marketers must think about an entire cohesive effort across display, mobile, video, circulars and social. We’re able to deliver that with one point of entry.”
The two companies have collaborated to introduce the Social Hub and other offerings including Social Ads, which incorporate real-time conversations from online communities, and Social Insights, an advanced social media research product.
The Social Hub is a ‘build once, deploy everywhere’ social marketing platform that enables the world’s largest brands to connect, listen and engage with a critical mass of consumers. It is the only platform that synchronizes conversations across multiple online destinations and communities, providing marketers the ability to extend one conversation across every spoke of their social presence – significantly increasing the word-of-mouth impact of a brand’s most active and influential online advocates.
Click here to see a Social Hub demo video.
“Brands are commonly managing communities across multiple social destinations or networks, injecting a near unmanageable level of complexity into their overall digital marketing efforts,” said Sang Kim, CEO, Ripple6. “The Social Hub helps marketers harness, manage and unlock the power of not just Facebook, Twitter or any other individual brand community, but the entire ecosystem of conversations about their brand happening across the social web.”
Brands using PointRoll’s Ripple6 social offering will benefit from easy access to high-level and impactful social ads. Social ads incorporate conversations from online communities, in real-time, and create opportunities for new users to join and converse directly in the ad unit. The ads help marketers measurably extend conversations around their brands and provide new consumer engagement options.
Click here to see a Social Ad demo.
PointRoll and Ripple6 are both wholly-owned by Gannett Co., Inc. PointRoll was acquired by Gannett in 2005 and Gannett fully acquired ShopLocal, the retail division of PointRoll, in 2008. Ripple6 was acquired by Gannett in 2008.
About PointRoll
PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is the leading provider of digital marketing services and technology enabling advertisers, agencies and Web publishers to create, deliver and measure interactive and action-inspiring online video, rich media display, mobile, social, and search campaigns. Understanding both the art and science of the digital medium, PointRoll provides the creative tools, analytics, distributed content, and expertise marketers need to effectively engage consumers and make a memorable and measurable impression. Evolving beyond the banner, PointRoll allows marketers to find consumers wherever they are across any digital platform or social channel and deliver a relevant and engaging experience, dramatically improving marketing effectiveness. Serving more than 350 billion impressions for more than two-thirds of the Fortune 500 brands, PointRoll delivers measurable campaign results. For more information, please visit www.pointroll.com.
About Ripple6
Ripple6, the social marketing division of PointRoll, provides a platform that enables brands to connect, listen and engage with social audiences through community management tools and social analytic solutions, designed to give brands an enterprise grade platform to manage their entire social strategy. Ripple6 is based in New York and its list of clients and partners includes P&G, Meredith Corporation, and Unilever. For more information, please visit www.ripple6.com.
Media Contact
Corie Pierce
Horn Group
646-202-9758 /
If you’ve used microsites in your marketing, and now look to Facebook, Twitter and other social media as components of your efforts, then you should attend this upcoming Webinar.
Yesterday was a Microsite. Facebook is Today.
What will Tomorrow Be?
Date: Wednesday, March 31st, 2010
Time: 2:00 PM ET
For some time, microsites acted as a core component of many marketing campaigns. They provided fast, shorter-term focal points to introduce new lines or new promotions. But not so much anymore. The inability to scale individual microsites or connect them in your marketing efforts pushed them away from the forefront. Today’s quickly evolving landscape offers many solutions for listening, engaging, and interacting with consumers, creating relationships in social networks. But how can you translate those efforts into a comprehensive strategy, with the right tools and technology to scale your efforts long term?
In this webinar, you’ll learn how to quickly deploy a more engaging and scalable microsite model that can both connect and scale your social marketing. You’ll get answers to the following questions:
- How can you scale your social media strategy across the Internet?
- How do you put user generated content to work for you?
- How do you find advocates and then unlock their value in more places than one?
Register today because seating is limited!
Quick and easy registration:
- Complete the online registration form.
- Check your email Inbox for the instructions to login to the webinar.
We’ll see you there!
If you’re looking for ways to easily manage, improve, and scale your current social media strategy (Facebook, Twitter, etc.), then you should attend this upcoming Webinar.
The Social Hub:
A Comprehensive Social Media Strategy
Date: Wednesday, February 17th, 2010
Time: 2:00 PM ET
Engaging with your customers through social networks is becoming a vital part in any company’s brand marketing strategy. However, there are high demands of time and resources, plus difficulties measuring return on investment.
From this Webinar, you’ll learn how to create a Social Hub to improve efficiencies in your social marketing and you will find out answers to the following questions:
- How can you scale your social media strategy across the Internet?
- How do you manage multiple social marketing efforts?
- How do you put user generated content to work for you?
- How do you build and leverage advocates?
Register today because seating is limited!
Quick and easy registration:
- Complete the online registration form.
- Check your email Inbox for the instructions to login to the webinar.
We’ll see you there!
