Examples of the Ripple6 Platform in action.
Case Study- MomsLikeMe
Ripple6 CEO Sang Kim presents a case study on Gannett's www.MomsLikeMe.com during the 2008 Digital Publishing & Advertising Conference. www.MomsLikeMe.com is a network of over 80 hyper local social communities which is one of the largest interconnected webs of social networking communities in the world.
Health Expressions
Health Expressions is a Procter & Gamble brand, providing health solutions and information in the form of articles, recipes and advice.
With Ripple6, they created a separate, yet consistently branded community site at MyHealthexpressions.com. This community offers a compelling mix of editorial and user-generated content. Members are able to create profiles, invite friends, create smaller private groups and engage with the content on their own terms, sharing it with friends. Where relevant, members can also add their own comments and advice to complement the editorial product.
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Home Made Simple
Home Made Simple is a unique brand at Procter & Gamble, whose "product" is their content and their relationship with consumers. Their priority is to create loyalty among current subscribers. They collaborated with Ripple6 to develop a community space that would drive loyalty and repeat site visits, thereby exposing more branded content through the community. They further aimed to leverage the existing MomJunction community to increase subscriptions and to develop a sustainable model for bringing full community functions into HomeMadeSimple.com.
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