July 28th, 2009

Brands Using Gannett’s Ripple6 Social Media Platform To Reach Customers

Online Media Daily

By Gavin O’Malley in Media Post News, Online Media Daily
Ripple6, Gannett Co.’s social media platform provider, continues to sign advertisers hungry for more accountable social media campaigns. Post Grape-Nuts, Benjamin Moore, Proctor & Gamble and Unilever are among a growing number of top marketers leveraging the Ripple6 Brand Communities social marketing technology.

“We showing these brands how to effectively monetize social media,” said Sang Kim, chief executive officer at Ripple6.

Grape-Nuts and Unilever, in particular, are attempting to form deeper relationships between its brands and moms on the Gannett Digital Media Network. For instance, Unilever is using Ripple6 Brand Communities to run the “Living Beautifully for Less” groups across MomsLikeMe.com’s 80 local mom communities.

The groups focus on the Suave product line and how the current economy affects the way moms spend money. By posting tips, advice, questions, and mom makeover videos with Luke O’Connor, the Suave Celebrity Stylist, Unilever and Suave are attempting to form lasting relationships with moms…

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