Gannett, Others Look to ‘Emerge From Chaos’ as Hybrid Print-Web Players by Michael Learmonth Published: May 04, 2009 NEW YORK (AdAge.com) — Myth: newspapers stuck their heads in the sand and just hoped the internet would go away. Reality: Newspapers took some of the biggest, earliest swings on the web, most turned out to be [...]
Digital Portfolio Offers Advertisers Unprecedented Combination of National Reach and Local Engagement MCLEAN, Va.–(BUSINESS WIRE)–Gannett Co., Inc. (NYSE:GCI) announced today the formation of a groundbreaking network that will change the way advertisers reach their target customers. The Gannett Digital Media Network ties together more than 100 digital communities with a combined reach of approximately 25 [...]
Apr 21, 2009 New social networking communities seem to be on every virtual corner these days. Marketers understand that social media can be a powerful strategy that supports niche or segmentation marketing. However, when brands build out communities it’s obviously a business decision that has incurred significant resources – including dollars. I wondered how do [...]
Behavioral Insider Article in Media Post by Steve Smith, Friday, March 27, 2009, 1:30 PM by Steve Smith, Friday, March 27, 2009, 1:30 PM As data miners drill deeper into the social media terrain for meaningful insight, we are starting to see how online conversations are a kind of behavior. The places, ways and times that people interact with one another [...]
George Moser, SVP Field Operations and Geoff Merrick, VP Professional Services NEW YORK – Ripple6 (www.Ripple6.com) a leading provider of white label social media solutions to enterprise class marketers and web publishers, announced today the expansion of their executive team to manage the explosive growth of the company. George Moser assumes the new position of [...]
